We are a Lego family. Everyone loves building it. Both our kids started with Duplo, but very early on (around 2 yrs old) both were allowed to upgrade to the smaller Lego as they didn’t put it in their mouths.
For Oliver’s 5th birthday, his Nani (Sarah’s mom) bought him a giant Chima Croc boat that was for 8+, and Oliver built it himself… by himself in his room, in about 3 hours. In fact
for the last 2 weeks Oliver has been anxiously waiting for the introduction of Lego Master Builders to Canada. For the last week he put all his instructions away and “built from (his) imagination like a Master Builder will”. And Isla has observed and followed suit. Isla is almost 3 yrs old now. She builds from her imagination but she also builds from instructions. She has 4 little Lego Friends animal’s sets and she can build them in their entirety, with help (as in ‘turn it around’ or ‘on the other side’) by herself.
So for a friends birthday party, we went to buy a present at Toys-R-Us yesterday and of course we made the mandatory stop in the Lego section.
<—- I’ve seen this sign before, but hadn’t read it. Just saw that it was Lego Friends (which I do have an issue with) and moved on.
Digression about my Lego Friends issue: a regular 186 piece Lego set involves on average 3-6 accessory type pieces, while their ‘girl’ Lego sets seem to contain 3-4x that, leaving less bricks for actual building, and their models are often more simplistic (for identical age ranges). Lego Friends characters have breasts and don’t fit with other Lego mini-figures, also the accessories sometimes contain things like martini glasses and bottles (these actually came with a small set that also includes… a car)
My daughter loves to wear tutu’s and tool belts (and my son loves to wear tool belts and tutu’s).
This is Lego for girls was (these ads are from 1979-1981):
I’m not sure what to do now. Do I go all Canadian and write a strongly worded letter? Do I start a change.org campaign to petition them to evolve? Is there something else I can do to affect change? I’m not sure and would love your feedback.
I know my first step: stop shopping at stores that split them this way and encourage a dialogue about undefining what our little girls should be.